Clarity Strategic^TM

What's the best takeaway from a good job? You may be thinking

• a piece of the action
• a nice severance package
• meeting terrific people
• enhanced experience

...and you'd be right on all counts. And I'm not talking about any of that here.

On July 21, the Social Media Club - Cleveland chapter held its meeting at Akron-Canton Airport. And I was there, tweeting the content. Following is the wisdom of one of the meeting's speakers.

Joe Feltes is a senior partner in Buckingham, Doolittle and Burroughs, LLC, with offices in (among other places) Akron and Canton. He specializes in (among other things) health care and employment, which are two areas which can be touched by social media in sensitive spots. It's therefore no stretch that Mr. Feltes has an interest in the legal aspects of social media.

What surprised me (and I told him this) was that his presentation - rich with actual cases that have broken ground in social media - was compelling and useful to everyone who wants to use social media as part of the job. (I really hadn't expected this from an attorney. One other attendee at this meeting said "I was prepared for you to say 'don't don't don't.'" LOL That's not what happened.)

On July 21, the Social Media Club - Cleveland chapter held its meeting at Akron-Canton Airport. As you may know, this airport is exemplary in its use of social media to develop its brand. And though I'd heard this pitch before, I felt my hearing to be incomplete until I was there tweeting it. Educators know: to know you've learned it, teach it.

Kristie Van Auken is the airport's Chief Marketing and Communications Officer. Her LinkedIn profile is of course filled with honors, but this statement caught my attention: "Kristie is committed to using creativity and innovative thinking to protect the airport's good name and to shape the airport's future." To apply social media to our businesses, this is, I think, what we want to do.

Below is a very rough diagram of a Wordpress blog, to show you what goes into it. Your blog is based on a theme, which defines both its layout and its appearance. There are many skilled designers out there who can create a theme for you from "scratch," but every Wordpress theme - even one custom-made for your site - is composed of common elements written in PHP. This diagram shows a few of those common elements: those which are seen in almost every Wordpress blog.

This description is going to be REALLY brief. If you want to know more, others have written more, starting with Wordpress itself.